CASE STUDY
Chapter
4
1.
As the information systems manager for a
small manufacturing plant, you are responsible for anything relating to the use
of information technology. A new inventory control system is being implemented
to track the track the quantity and movement of all finished products stored in
a local warehouse. Each time a forklift operator moves a case of product, he or
she must first scan the product identifier code on the case. The product
information is captured, as is the day, time, and forklift operator identifier
number. This data is transmitted over a local area network (LAN) to the
inventory control computer, which then displayed information about the case and
where it should be placed in the warehouse.
The warehouse manager is excited about
using case movement data monitor worker productivity. He will be able to tell
how many cases per shift each operator moves and he plans to use this data
provide performance feedback that could result in pay increases or termination.
He asked you if there are any potential problems with using the data in this
manner and, if so, what should be done to avoid them. How would you respond?
Answer:
Ø Us
information system manager one of your responsibility is to guide your members
in achieving their specific task. You will give them sort of advice that could
be useful to them. You should have to give them clear answers to their
questions.
2.
You have been asked to help develop a
company policy on what should be done in the event of a data breach, such as
unauthorized access to your firm’s customer databases, which contains some 1.5
million records. What sort of process would you use to develop such a policy?
What resources would you call on?
Answer:
Ø Policies
are the business rules and guidelines of a company that ensure consistency and
compliance with the company’s strategic direction. The Policies lay out the business rules under
which a company, division, or department will operate. Policies are the
guidelines under which Procedures are developed. There is not a one-to-one relationship
between a Policy and a Procedure.
Policies are not part of the Procedure, because they cannot be properly
structured. However, the Procedure must
reflect the business rules contained in the Policies.
3.
You are a new brand manager for a product
line of Coach Purses. You are considering purchasing customer data from a
company that sells a large variety of women’s products online. In addition to
providing a list of names, mailing addresses, and email addresses, the data
includes an approximate estimate of customers’ annual income based on the zip
code in which they live, census data, and highest level of education achieved.
You could use the estimate of annual income to identify likely purchasers of
your high-end purses, and use email addresses to send emails announcing the new
product line and touting its features. List the advantages and disadvantages of
such a marketing strategy. Would you recommend this means of promotion in this
instance? Why or why not?
Answer:
Ø You create a marketing strategy to gain
advantages in the marketplace, but you must remain aware of the disadvantages
of any given marketing strategy. Your marketing choices require awareness of
advantages vs. disadvantages, and as you weigh these, you must be prepared to
change strategies when disadvantages become too great. Examine the areas where
marketing strategies can benefit or harm your business, so that you can act
quickly to adjust your marketing to benefit your company.
4.
Your company is rolling out a training
program to ensure that everyone is familiar with the company’s IT usage policy.
As a member of the Human Resources Department, you have been asked to develop a
key piece of the training relating to why this policy is needed. What kind of
concerns can you expect your audience to rise? How can you deal with this
anticipated resistance to the policy?
Answer:
Ø Maybe
they would ask the benefits that they can have with the presence of IT usage
policy. For me, I would recognize the things which conform to this IT usage
policy and show them clearly so that they will understand.
5.
You are CPO of a mid-sized manufacturing
company that has sales of more than $250 million per year and almost $50
million from online sales. You have been challenges
Answer:
Ø It is under more pressure than ever to innovate, create and
compete for market share. Getting new products to market fast is of utmost
importance, and rapid innovation that leverages existing product designs – and
protects product quality – is imperative.
Chapter
5
1.
A former high school classmate of yours
who returned to China emails you that he has been offered a part-time job
monitoring a Chinese Web site and posting comments favorable to the government.
How would you respond?
Answer:
Ø It
would be great, because it is a big opportunities to work abroad, to have
experience working in the other countries specifically in China. For me I grab
the chance.
2.
Your 15-year-old nephew exclaims “Oh
wow!” and proceeds to tell you about a very revealing photo attachment he just
received in a text message to others in his school. What would you say to your
nephew? Are further steps needed besides a discussion on sexting?
Answer:
Ø In
that case, I would say to my nephew that it is not right to have a sexting in
his very young age. And yes, there are further steps needed to discuss on him
about it is not for him to have a sexting at that age.
3.
A college friend of yours approaches you
about an idea to start a PR firm that would specialized in monitoring the internet for ”bad PR” about a
company and “fixing” it. One tactic the firm would use is to threaten negative
posters with a libel lawsuit unless they remove their posting. Should that
fail, the PR firm will generate dozens of positive postings to outweigh the
negative posting. What would you say to your friend about her idea?
Answer:
Ø For
me, I would say that I didn't agree on her one tactic that the firm would use
is to threaten negative posters with a
libel lawsuit unless they remove their posting, because it can harm to other
people that have a positive posting to the internet, for those people who have
a good intention about that PR firm.
4.
You are the computer technical resource
for county’s public library system. The library is making plans to install
Internet filtering software so that it will conform to the Children’s Internet
Protection Act and be eligible for federal funding. What sort of objections can
you expect regarding implementation of internet filters? How might you deal
with such objections?
Answer:
Ø Some
objection that we expect to this is from those children who like online games,
YouTube, and etc. Maybe I would gather a symposium for these children to
understand that why we need to have internet filtering. I would tell to them
the significance of having this internet filtering software.
5.
Imagine that you receive a hate email at
your school or job. What would you do? Does your school or workplace have a
policy that covers such issues?
Answer:
Ø If
I receive a hate email u would say to my staff or coworkers that it is not
right to tell others for those who didn't know about the hate email that we
receive because it can passively ruin the image of the school or at my job.
6.
A coworker confides to you that he is
going to begin sending emails to your employer’s internal corporate blog site,
which serve as a suggestions box. He plans to use anonymous remailer and sign
the messages “Anonymous.” Your friend is afraid of retribution from superiors
but wishes to call attention to instances of racial and sexual discrimination
observed during his five years as an employee with the firm. What would you say
to your friend?
Answer:
Ø If
he/she even wants to have that suggestion box. I would give advice to him that
in her email, there would be no harsh words that may affect her job.
Chapter 6
1.
You have been asked by the manager of
software development to lead a small group of software developers in an attempt
to re-engineers the latest release of the software by your leading competitor.
The goal of the group is to identify features that could be implemented into
the next few releases of your firm’s software. You are told that the group would
relocate from the United states to the island of Antigua, in the Caribbean Sea,
to “reduce the risk of the being distracted by the daily pressures associated with
developing fixes and enhancements with the current software release.” What sort
of legal and/or ethical questions might be raised by this reengineering effort?
Would you consider taking this position?
Answer:
Ø Yes,
because I should not fail the expectations of the manager of having me to lead
a small group of software developers, it would be very honor for me to be
chosen. So, I will do my very best to the given task to me. I will use all my
knowledge to help this small group of software developments to reach their
goals.
2.
You
have procrastinated too long and now your final paper for your junior English
course is due in just five days-right in the middle of final exam week! The
paper counts for half your grade for the term and would probably take you at
least 20 hours to research and write. Your roommate , an English major with a
3.8 GPA, has suggested two options, (1) he will write an original paper for you
for $100, or (2) he will show you two of three “paper mill” Web sites, from
which you can download a paper foe less than $35. You want to do the right
thing, but writing the paper will take away from the time you have available to
study for your final exam in three other courses. What would you do?
Answer:
Ø In
my perception, plagiarism is not accepted therefore, I would give all my best
to finish the task given to me. If I do not make it, then it’s my loss for
having procrastinated in doing my assignments.
3.
You are beginning to feel very
uncomfortable in your new position as a computer hardware salesperson for a firm
that is the major competitor of your previous employer. Today, for the second
time, someone has mentioned to you how valuable it would be to know what the
marketing and new products development plans were of your employer. You stated
that you are unable to discuss such information under the nondisclosure
contract signed with your former employer, but you know your response did not
satisfy your new coworkers. You fear that the pressure to reveal information
about the plans of your former company is only going to increase over the next
few weeks. What do you do?
Answer:
Ø Having
this kind of situation we don’t avoid of being uncomfortable because the said
coworkers expect too much. Us for me, I will show to them what I can do and
what best I have for the new position given to me.
4.
You have been asked to lead your
company’s new competitive intelligence organization. What would you do to
ensure that members of the new organization obey applicable laws and the
company’s own policies?
Answer:
Ø To
gain the respect of your team members to be a leader, we should create a goal
that is achievable, feasible and clear to them. To act us a leader, you should
not be strict to gain their respect but rather you should look your members us
your friend or brother or sister to have harmonious relationships.
5.
You are the vice president for software
development at s small, private firm. Sales of your firm’s products have been
strong, but you recently detected a patent infringement by one of your larger
competitors. Your in-house legal staff has identified three options: (1) ignore
the infringement out of fear that your larger competitor will file numerous counter-suits; (2) threaten to file suit, but try to negotiate an out-of-court
settlement for an amount of money.
Answer:
Ø Small private one person offices with doors for development
work Small offices to hold 3-6 people for group meetings, testing, etc. Larger
offices for team meetings (6-15 people – obviously depends on the team size!)
Large open area (or 2) for more open/casual discussion. All areas should have
Wi-Fi or appropriate connectivity for the number of people the space should
accommodate.
Chapter 7 (Discussion
Questions)
1. Should
Apple conduct extensive screening of Apps before they are allowed to be sold to
the App Store? Why or why not?
Answer:
Ø For
me yes, the apple should conduct extensive screening of apps before they are
allowed to be sold in the App Store. For them to know what is information
needed in their application, it is not harmful for those people.
2. Do
research to determine the current status of the FCC investigation of Apple for
banned use of the Adobe Flash software on devices that use the IOS operating
system.
Answer:
Ø Yes,
because for them to determine the current status of the FCC investigation.
3. What
do you think of Apple’s guideline that says it will reject an app for any
content or behavior that they believe is over the line? Could such a statement
be construed as a violation of the developer’s freedom of speech? Why or why
not?
Answer:
Ø In
this case, it is not a violation of the developers freedom of speech, because
that is the right way of using the Apple’s guidelines and it is their decision
to do that application.
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